Your sports business insider in Africa

As featured on:

My name is James Torvaney.I'm a sports, media and betting executive with 8 years experience in Africa.Follow me to understand one of sport's fastest-growing, and most misunderstood, markets.

The newsletter

Join 500+ global sports industry leaders reading Africas Sports Insider—the only email newsletter focused specifically on the sports business in Africa.

The expert's guide to Africa

In partnership with Sports Pro media, we published the most comprehensive guide to African sports on the internet.

The podcast

Listen to the most insightful sports business breakdowns, with the key players in African sports, every two weeks.

Work with me

I've worked with a number of major international brands operating in Africa.If you are a brand or investor interested in the African market, please get in touch for a chat.

© James Torvaney 2024

The community

We've arranged small gatherings across the continent, including Lagos and Nairobi.Find out where the next one is in your city.

"Over the next decade, Africa is set to be the fastest growing market for rising athletes, as well as one of the biggest markets for sports fans."